The Experts Behind Every Solution

Get to know the consultants who combine insight and creativity to deliver results.

Our Core Strengths

Tailored Strategies for Every Sector

We create tailored strategies that help brands grow, engage audiences, and achieve measurable results across industries.

Meet Our Team

The People Behind Strategic Excellence

Get to know the consultants who combine insight, collaboration, and creativity to turn complex challenges into measurable success.

Alexander Reed

Chief Executive Officer

Natalie Brooks

Business Manager

Benjamin Cole

Finance Director

Amelia Grant

People Consultant

Christopher Hayes

Operations Consultant

Victoria Hale

Strategy Partner
Grow With Northway

Grow Together , Achieve Beyond Limits

At Northway, we believe that true success is built through collaboration. Join a team that grows together, learns continuously, and reaches beyond expectations.

Empowering Your Career Growth

Collaborating With Purpose

Learning Without Limits

Building A Meaningful Impact

Joe Koessl

Founder

Biography

Strategic Thinker with a People-First Mindset

Natalie Brooks is a business leader with extensive experience in strategy, operations, and client growth. At Northway Consulting, she focuses on strengthening partnerships, driving performance, and turning insights into measurable results. Known for her collaborative style and clear vision, Natalie helps businesses grow with purpose, precision, and lasting impact.

Achievements

Delivering Measurable Impact and Lasting Value

Natalie’s achievements reflect her commitment to excellence and ability to turn strategic ideas into tangible results. Each milestone highlights her focus on growth, efficiency, and meaningful client success.

Increased client retention by 25% through strategic account management.

Launched Northway’s Partnership Growth Initiative, expanding global reach.

Improved operational efficiency by 30% via workflow optimization.

Honored as one of Northway’s Top Business Leaders 2024.

Stephen Koessl

PRESIDENT

Biography

Helping Families Preserve Wealth and Retire with Confidence

Stephen Koessl is President of J&S Partners Inc., a family-founded firm built on trust, long-term relationships, and two generations of financial guidance. Inspired by his father’s 43-year career and now working alongside his son, Stephen brings more than 25 years of experience helping clients navigate their financial lives.

He specializes in helping individuals and families protect their wealth, generate reliable retirement income, and plan efficient wealth transfers. Known for his approachable style, Stephen focuses on listening closely, simplifying complex decisions, and guiding clients through key life transitions with clarity and confidence.

Before co-founding the firm in 2001, Stephen worked on the institutional side of investing, including roles with the State of Minnesota’s pension fund and 3M’s pension program. 

As of July 2026, J&S Partners Inc. serves $100 million in brokerage and advisory assets.

Samuel Koessl

Client Relationship Associate

Biography

Bridging Generations: Financial Guidance for Growing Families

Samuel began his career in franchise build-out and development prior to completing his
graduation from the University of Oklahoma, where he earned his degree as a proud Sooner. In
2023, he transitioned into financial services, joining his father, Steve in the continued expansion
of the family advisory practice.

After obtaining the requisite financial licenses, Samuel assumed a central role in marketing
strategy and complex case design within the firm. His work is primarily focused on supporting
younger families at the beginning and early growth stages of their financial journey, working in
close coordination with his father’s established advisory practice to deliver multigenerational
continuity and planning depth.

Samuel resides in Prosper, Texas with his wife Jayna and four children. Outside of his
professional responsibilities, he values time with his family and is drawn international travel
centered on historically significant destinations. Rome is a personal favorite.

Hannah Ayer

Client Relationship Associate

Biography

Client Advocacy Rooted in Trust, Service, and Solutions

With over 20 years of customer service experience and 3 years in financial services,
Hannah brings a relationship first approach to client management. As a Client Relations
Specialist, she supports clients through every stage of the relationship. From opening
new accounts to ongoing servicing needs including contributions, withdrawals, and
account maintenance
Hannah helps coordinate solutions across complex financial matters involving annuities,
life insurance, and advised assets. She is known integrating client data and service
needs to keep client management flowing efficiently while ensuring a seamless service
experience.
Recognized for her warm demeanor and personalized service approach, Hannah excels
at resolving issues thoughtfully, and making clients feel heard,
informed, and valued.

Christopher Hayes

Operations Consultant

Phone Number: +44 20 7946 2183

Biography

Strategic Thinker with a People-First Mindset

Natalie Brooks is a business leader with extensive experience in strategy, operations, and client growth. At Northway Consulting, she focuses on strengthening partnerships, driving performance, and turning insights into measurable results. Known for her collaborative style and clear vision, Natalie helps businesses grow with purpose, precision, and lasting impact.

Achievements

Delivering Measurable Impact and Lasting Value

Natalie’s achievements reflect her commitment to excellence and ability to turn strategic ideas into tangible results. Each milestone highlights her focus on growth, efficiency, and meaningful client success.

Increased client retention by 25% through strategic account management.

Launched Northway’s Partnership Growth Initiative, expanding global reach.

Improved operational efficiency by 30% via workflow optimization.

Honored as one of Northway’s Top Business Leaders 2024.

Victoria Hale

Strategy Partner

Phone Number: +44 20 7946 2183

Biography

Strategic Thinker with a People-First Mindset

Natalie Brooks is a business leader with extensive experience in strategy, operations, and client growth. At Northway Consulting, she focuses on strengthening partnerships, driving performance, and turning insights into measurable results. Known for her collaborative style and clear vision, Natalie helps businesses grow with purpose, precision, and lasting impact.

Achievements

Delivering Measurable Impact and Lasting Value

Natalie’s achievements reflect her commitment to excellence and ability to turn strategic ideas into tangible results. Each milestone highlights her focus on growth, efficiency, and meaningful client success.

Increased client retention by 25% through strategic account management.

Launched Northway’s Partnership Growth Initiative, expanding global reach.

Improved operational efficiency by 30% via workflow optimization.

Honored as one of Northway’s Top Business Leaders 2024.

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